[Swash] is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value. People are incentivised to share their data so that they can earn while retaining their privacy Businesses can access high-quality, zero-party data in a sustainable and compliant way Developers can simply set up and build systems within a collaborative development framework. Swash is reimagining data ownership, enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data.