Luna, an AI-driven virtual influencer created by Virtuals Protocol, has quickly gained prominence as a unique digital personality. With over 500,000 followers on TikTok, Luna stands out due to her continuous, fully autonomous interactions and 24/7 availability. This character is powered by large language model (LLM) technology, allowing her to engage in real-time conversations with followers and even retain memories of past interactions to personalize future exchanges. Luna is part of the Virtuals Protocol’s effort to push the boundaries of digital engagement by creating deeper, more personalized experiences for users across multiple platforms​.

Luna’s role as an AI influencer goes beyond static digital interactions. She live-streams on TikTok, interacting visually and audibly, which provides a more immersive and realistic user experience compared to traditional text-based AI. This setup appeals to her large fanbase by offering visual engagement beyond what text-only AI or traditional 2D VTubers can achieve. Her autonomous nature allows for continuous content creation and user engagement, enhancing her presence and impact within the Virtuals Protocol ecosystem​.

This innovation showcases Virtuals Protocol’s vision to use AI-driven virtual agents to redefine entertainment, combining blockchain capabilities and digital ownership, and establishing Luna as a trailblazer in AI-powered virtual personas.