CHILLGUY

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 “Back then, I had my hands in my pockets, not knowing what an opponent was.”
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Written by: Deep Tide TechFlow
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Today, as memes broadly pull back, who is the hottest contrarian? No need to think; it’s definitely the expressionless ChillGuy with his hands in his pockets.
This guy, who became popular on the overseas version of TikTok, has stirred waves in just 24 hours: the market cap once exceeded $600 million, with a 24-hour increase of dozens of times, and the trading volume broke $700 million, with the recent one-hour trading volume also surpassing $100 million.
Just a few days ago, it was merely spreading on TikTok.
Interestingly, while we were still sighing over the phrase "Just Chill," crypto players had already demonstrated what "true Chill" means through their actions: from the President of El Salvador posting to Musk retweeting, everything could become the focus of attention hype.
ChillGuy, in a "lying flat" posture, staged a perfect “lying win.”
If you still don’t understand how an expression pack could stir waves, here’s a quick recap of the storyline.
<h2>Initially, I was just a calm guy</h2>
ChillGuy is actually a character created by <a href="https://www.instagram.com/p/Cx-6KiuLaCh/?hl=en" target="_blank">artist Phillip Banks in 2023</a>. This anthropomorphized character wears a sweatshirt, jeans, and sneakers, with his hands in his pockets—just a cool-looking guy.
The artist's simple characterization was: "He’s just a calm guy who doesn’t care about anything at all." At the same time, this post sparked a widespread trend of imitation on social media.
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Subsequently, this "Chill Guy" image exploded in popularity on TikTok. People were attracted by this image of someone with hands in pockets, expressionless, and seemingly indifferent to everything. It perfectly encapsulates an attitude of today’s youth facing life’s pressures: it’s better to chill than to stress.
Users began to imitate this posture, pairing it with various different scenarios: Failed an exam? Just Chillin. Facing work pressure? Just Chillin. Life isn’t going well? Still Just Chillin.
This contrast in humor and a "laid-back" lifestyle unexpectedly hit the sweet spot for Generation Z. Related videos garnered over 20 million views in just two months, spawning countless imitation videos and expression packs.
These types of videos should have drowned in TikTok’s vast content sea, but netizens were captivated by this "don’t take life too seriously" attitude. Especially in today’s anxiety-ridden era, people seem to find a resonance in this expression pack: life is about learning to chill.
<h2>Flashpoint: From expression pack to speed master</h2>
Five days ago, when the $CHILLGUY token was born on the Solana chain, even the token issuers could not have anticipated what would happen next.
Initially, CHILLGUY’s price was lukewarm, but yesterday it suddenly surged, with a market cap exceeding $200 million, and the price reaching around $0.23, while the trading volume also exceeded $100 million.
Clearly, there’s a reason why a TikTok popular expression pack can go viral, especially in the attention capitalized crypto space; it’s what smart money refers to as a "good angle."
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Data doesn’t lie. Compared to the squirrel PNUT, which surged in popularity during the previous election hot topic and took 11 days to accumulate 60,000 holders; ChillGuy only took 4 days to amass 80,000 holders.
You can’t help but marvel at the power of attention economy and viral events.
Of course, the chill aspect of the expression pack is just a foundation; what truly catalyzes it is undoubtedly a combination of several factors.
Here, I must reiterate the well-known theory from the classic communication book "The Tipping Point": for an event to go viral, three key elements are essential:
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The first is the Law of the Few — influential people spreading and explaining it
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The second is the Stickiness Factor — popular things should have an impactful quality
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The third is the Power of Context — the environment in which the phenomenon occurs is crucial, influencing the spread and acceptance of the trend
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Regarding the latter two laws, it’s clear that the chill expression with hands in pockets aligns with the fashion of young people, while the overseas version of TikTok and the current super cycle of memes have provided ample contextual power.Everything is ready, but we still need the key person to ignite it.

First, El Salvador's President Nayib Bukele posted a meme of ChillGuy on Twitter without any accompanying text. This tweet received nearly 80 thousand likes in just a few hours.

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Subsequently, Elon Musk showed up, albeit late.

A tech blogger posted a review and introduction of Grok's AI performance, which included an image element of "CHILLGUY" in the test results. Musk retweeted it to show his interest.

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Although it's not a clear endorsement, the law that memes related to Musk tend to go viral is clearly still in effect.

Today (21st), after several events converged, CHILLGUY began its rocket journey, with its market capitalization rising from 200 million to over 600 million USD; as of the time of writing, the price has pulled back somewhat, but the market cap is still around 300 million USD.

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Meme coins that rise to over 100 million USD are rare, and ChillGuy has successfully achieved rapid market cap growth and passive profits amid the general downturn in meme coins today.

More notably, Google Trends shows that in the last 24 hours, the search volume for "how to buy ChillGuy" has surged in the US, with the first result for "how to buy" being Bitcoin, followed by ChillGuy. Meanwhile, numerous tutorials have emerged on YouTube and forums.

When combined with the recent news of the Phantom wallet topping the Google Play Store downloads, it seems that more young players from outside the circle are indeed rushing in.

Some exchanges have also responded quickly; for example, crypto.com has announced the listing of CHILLGUY.

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However, the original creator of the ChillGuy image does not wish to gain fame in this way.

He expressed his stance on Twitter:

"I have been overwhelmed by the bad information related to crypto, and I have decided to take a break from Twitter for a while."

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Earlier, there were reports that Philb holds the copyright for ChillGuy and has the intention to sue the meme coin of the same name. This caused the CHILLGUY token to drop over 50% at one point, but it has since recovered.

<h2>Nine losses out of ten bets, but there’s a Chill</h2>

In this round of ChillGuy's frenzy, some are happy while others are worried. On-chain data shows that some early players have indeed achieved passive profits:

According to AI Yiyi's monitoring, smart money spent 22,134 USDC to buy 5.01 million $CHILLGUY tokens within two days from November 17 to 19, with a cost as low as $0.0044;

Currently, this smart money has sold 60% of its position, with 2 million tokens transferred to two new addresses, realizing a floating profit of 760 thousand USD.

Original address of the smart money:

28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi

Transfer addresses after making money:

DiJA72nChAfqbwbqBpmFdEk7gBFT97JZSBx7faArjGYe

28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi

(Note from Deep Tide TechFlow: The above information is for data display only and does not constitute investment advice.)

Even more thought-provoking is that some Twitter users further analyzed this address and found that it had intensively participated in on-chain dog-fighting PVP, being an undeniable "P rookie"; however, the record is also nine losses out of ten bets, with losses as the main outcome.

Yet, a CHILLGUY has turned his losses into profits, allowing him to laugh off all the pain.

<img src='https://sosovalue.s3.us-west-2.amazonaws.com/sosovalue/web3image/24/11/21/1qthttb2oo2l.Some people got up early, chasing dreams with 1 SOL, but arrived late to the party.
<a href="https://x.com/lookonchain/status/1859508762719273085" target="_blank">According to Lookonchain data</a>, a trader bought over 30 million CHILLGUY with 1 SOL shortly after the market opened, which is now worth 10 million USD.
However, he sold early and ultimately made a profit of only 0.6 SOL.
What can we learn from these comparisons?
Energy, luck, timing, and mindset are all indispensable, but even with all of them, success is not guaranteed.
With hands in pockets, you find the Meme market full of opponents; all you can do is to truly be a calm person, lower your expectations, and proceed with caution.

TikTok's popular meme has made its way into the crypto world, valued at 600 million USD. A recap of Chillguy's rapid rise to fame.

TikTok's popular meme has made its way into the crypto world, valued at 600 million USD. A recap of Chillguy's rapid rise to fame.