DeLorean Motor Company (DMC), the iconic brand made famous by “Back to the Future,” is entering Web3 through a partnership with Mysten Labs and the Sui Foundation. DeLorean Labs is building a tokenized ecosystem on the Sui Blockchain, combining digital and physical collectibles, a marketplace, and proprietary protocols to drive innovation not just for DeLorean, but across the entire automotive industry.

By integrating blockchain technology, DeLorean enables users to buy, sell, and trade vehicle reservation slots on-chain with full transparency and ownership. The platform also offers vehicle analytics and a secure, seamless reservation experience, setting a new standard for how cars are purchased and tracked.

With the launch of its official token $DMC, DeLorean blends culture and utility, offering real-world uses like vehicle purchases and exclusive brand collaborations. Staying true to its legacy of pushing boundaries, DeLorean is redefining what a car company can be in the digital age.