The Alpha Children
They were born touching screens.
Not raised on dollars, but V-Bucks.
Not watching cable, but streams.
Not dreaming of careers, but of skins, coins, clans, and codes.
This is Gen Alpha.
And they are not the next generation of users.
They are the first generation of digital citizens.
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Most won’t “adopt crypto.”
They’ll expect it.
Ownership will be native.
Digital identity will be sacred.
Financial agency will be assumed.
They won’t ask:
“Why does my game have a wallet?”
They’ll ask:
“Why doesn’t it?”
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Flashy is building for them.
Not just with tech, but with tone.
Not just with UX, but with XP.
Not just with yield, but with meaning.
Because Gen Alpha doesn’t want to invest.
They want to belong.
They’re not looking for a brokerage.
They’re looking for a club, a story, a world.
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So here’s the call to every founder in our network:
If you’re not building for them, you’re building for the past.
Gen Alpha is not a “market segment.”
They are the main characters.
Equip them.
Empower them.
Invite them in.
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We’re not onboarding Gen Alpha to finance.
We’re inviting them to own the internet.