On August 31st, the Trump family's crypto project, World Liberty Finance (WLFI), which was established on September 16th of last year, listed Trump as the "Chief Cryptocurrency Advocate," while his sons Eric, Donald Jr., and Barron were listed as the project's "Web3 Ambassadors." WLFI's first ICO began on October 15, 2024, selling 20,000,000,000 WLFI at a price of $0.015, with the first round of financing valued at $1.50B. On January 20th of this year, the day of Trump's inauguration, WLFI announced a second token sale, issuing another 5,000,000,000 tokens at a price of $0.05, a 230% increase from the initial sale price, with the second round of financing valued at $5.00B. The current Binance pre-market price is $0.32, meaning that WLFI's valuation has increased more than 21 times in the past 8 months.

The market generally believes that the launch of WLFI's circulation is a potential "price re-pricing" moment. The initial 20% unlock release is both a test of capital attention and a potentially important turning point for whether WLFI's market value can hit a higher range. See BlockBeats' special report "Trump Family's Most Core Token Launches Tomorrow, How Much Should It Be Worth?" for more details on the World Liberty Finance (WLFI) project.