Coinbase's Advance: Being Included in the S&P 500 "Circle", Multi-line Expansion Challenging the Compliance Narrative High GroundIn May 2025, Coinbase will officially be included in the S&P 500 index, becoming the first crypto company to enter this mainstream benchmark index, marking a significant increase in its recognition in the traditional financial market and bringing positive stimulus to its stock price.Coinbase's stock price has rebounded over 60% from its April low, but it is still down nearly three percent from its peak in 2021 when it first listed. Meanwhile, its active users in May reached 34.7 million, second only to Robinhood, maintaining high market attention.Taking advantage of its regulatory compliance advantage, Coinbase is accelerating its strategic initiatives: sponsoring the U.S. Bicentennial Parade, pushing political lobbying, and making multi-point layouts in products, payments, and on-chain ecosystems.Recently, with the acquisition of Deribit for $2.9 billion, it has laid the foundation for entering the perpetual contract and options market, also becoming the largest crypto acquisition to date. In the future, it will cooperate with the U.S. regulatory clarification to promote domestic compliant derivative businesses.In the payment field, Coinbase partners with Shopify and Stripe to expand USDC applications, and launches the Coinbase One Card in collaboration with American Express, combining BTC cashback and Amex benefits, to strengthen the platform's membership ecosystem. Its subscription service Coinbase One has exceeded one million users, and in Q1 2025, this project's revenue accounted for 11% of total revenue.In addition, Coinbase has enhanced its control over on-chain entry through the Base chain, and launched native assets such as cbDOGE and cbXRP, continuously strengthening Layer 2 layout.However, Coinbase's profit structure still heavily relies on transaction fee income, with trading revenue accounting for 63% of total revenue in 2024. A 19% year-on-year decline in Q1 2025 trading revenue indicates that market activity significantly impacts it. Meanwhile, the large-scale data breach in May affected over 69,000 users, triggering a trust crisis. Additionally, SEC's investigation into its pre-listing user data disclosure issues also puts it under regulatory litigation pressure.Despite this, Coinbase is actively strengthening its institutional layout.It has launched the Bitcoin Yield Fund CBYF, targeting non-U.S. institutional clients, offering 4%-8% annual BTC-denominated returns, and managed by Aspen Digital for distribution in Asia. Additionally, Coinbase is also striving to obtain the EU crypto business license under MiCA regulations, aiming to make greater breakthroughs in the global compliant landscape.Overall, Coinbase is advancing in capital, compliance, and products, trying to build a more stable and diversified growth model. However, the challenges of market volatility, revenue concentration, and security incidents will continue to test its long-term sustainability.