Attention is easy.
Acquisition? Not so much.
Anyone project throw rewards at a campaign and generate a spike in traffic. We see it all the time: impressions, likes, a surge of tweets. But that kind of visibility is surface-level. It doesn’t necessarily translate into users who convert.
So the real challenge: Can a snaps campaign turn attention into real conversations, conversions, and actual adoption?
That’s where it gets interesting.
Let’s take @vooi_io, for example. A few days into their campaign, they saw a significant boost in their mindshare (1% of market mindshare captured) and they were trending on X but the best part? Their V2 version crossed 30,000 signups. Not farmers. Actual users signing up, engaging with the product, and talking about it in a way that felt organic.
That kind of result doesn’t happen just because of a campaign.
It happens because the campaign led people to something real something worth talking about. And the VOOI Smart Feed showed exactly what was resonating about VOOI V2:
→ chain-abstracted perpetual DEX aggregator
→ gasless, KYC-free trading
→ cross-chain compatibility
→ their AI copilot
→ clean, intuitive UI
When this level of product clarity meets campaign visibility, you get more than just impressions, you get conversations that matter. Productive conversations that build momentum. They inform, validate, and persuade. And most importantly, they pull others in.
So, can a Snaps campaigns convert attention to acquisition?
Yes, but only if there’s substance beneath the surface.
@vooi_io is showing what it looks like when story, timing, and product truly align.
30,000 signups isn’t the end result. It’s the signal that something is starting to click.